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Is your brand represented with copy and content that taps into how humans make decisions? Do you leverage this thinking to trigger emotion and action?
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We use technology to evoke emotion.
Content that triggers the Right Brain to…
- Get immersed into the experience
- Follow an aspirational story
- Vision themselves in a situation
- Create relatable context – facts tell to sell the imagination of putting the audience into a product
- Set focus on a problem & solution by pushing on emotional hot buttons
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We use Principles Of Persuasion to drive people to take action.
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RECIPROCITY
When we receive something, we feel obliged to give something back
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CONSISTENCY
We feel compelled to be consistent with what we’ve said/done in the past.
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SOCIAL PROOF
When we’re uncertain how to behave or react, we look to others for answers.
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LIKING
We’re more likely to agree to someone’s request if we know and like him/her.
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AUTHORITY
We tend to obey figures of authority (people with titles or expertise).
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SCARCITY
We perceive something to be more valuable when it’s less available.