Is your brand represented with copy and content that taps into how humans make decisions? Do you leverage this thinking to trigger emotion and action?

We use technology to evoke emotion.

Content that triggers the Right Brain to…

  • Get immersed into the experience
  • Follow an aspirational story
  • Vision themselves in a situation
  • Create relatable context – facts tell to sell the imagination of putting the audience into a product
  • Set focus on a problem & solution by pushing on emotional hot buttons

We use Principles Of Persuasion to drive people to take action.

RECIPROCITY

When we receive something, we feel obliged to give something back

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CONSISTENCY

We feel compelled to be consistent with what we’ve said/done in the past. 

SOCIAL PROOF

When we’re uncertain how to behave or react, we look to others for answers. 

LIKING

We’re more likely to agree to someone’s request if we know and like him/her.

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AUTHORITY

We tend to obey figures of authority (people with titles or expertise). 

SCARCITY

We perceive something to be more valuable when it’s less valuable.